This is difficult to read, isn’t it?
I know it is. And I know better than to send an e-blast to 10,000 people in which I used it only on underlined links. But earlier last month I got catch up in the excitement of spring, in the beauty of coloring in a pretty design.
So what happened? I was pleasantly surprised to hear back from constituents writing nice, simple emails with phrases like “yellow print is illegible.” And I was happy to take the time to listen. I wrote each back, thanking them for their note and promising not to use yellow again. No biggie…I was just glad for their input.
Also, recently, I took the time to write a huge company to simply ask for discount on an order. (They had screwed up a previous one.) It worked…I got 10% off, no questions asked.
These instances just go to show what emails are sent and read by people—no matter the size of the organization. And, sometimes, if we take time to share our preferences with companies, then that is all it takes to get what we want.
Everyone has been talking about Twitter. It’s been on to do my list, too. And so I’ve finally joined. I’ve only projected three tweets thus far: one announcing my presence, one pushing my blog, and one mini-RFP for ACP idea collections. (Funny how all my tweet are school related, but that’s all I’ve got to share thus far…)
So far I like Twitter for two reasons. First, it’s simple. Compared to other social networks there is relatively no learning curve. Second, you don’t feel like you’re “falling behind.” With Facebook, it’s pretty clear if you haven’t visited in a while. Since Twitter seems to include more people but fewer details, it’s not so obvious.
I also have to give it points for its personal approach. It gets overwhelmed, too.
Time will tell if it actually becomes useful for me. If analytics make it useful for businesses. And if it shifts from counter-culture to mainstream and when (or has it already?). It will also be interesting to see how much it continues to grow, if it can start making money, or if it will simply sell itself to do so.
In any case, this simple sharing software is breaking ground. If you haven’t tried it yet, why not just leave the nest?