For the first time, I saw an ad targeted to companies in regards to product placement. Here it is to the left, snapped by my archaic phone. Interestingly enough, it was on a subway platform.
It makes sense that the people who make these types of decisions ride on NYC subways, but it still interests me to see that it’s now a-ok to do this outright for all eyes to see—even the ones whom this type of initiative is intended to influence. I guess it just goes to show how salient product placement has become.
Furthermore, check out the website that this ad refers to: www.affluencers.com. It’s as if Bravo is announcing:
Hello everyone! Bravo peeps in particular… Here is how we define and categorize you! Here is how we sell you! Come join us!
So, I have to ask. If you were watching, say, the Food Network and Mario Batalli used a specific wine to cook with, would you prefer this or a non-brand? I can see both sides of the picture, and may just prefer the former, assuming the celebrity chef valued his or her own brand enough not to sell out. And this begs another question: Can we trust that they do?
When brands run together, each then has the potential for an opportunity to become stronger through associations and/or a risk of becoming downgraded or damaged.
These variables leave all of us consumers in a new place. It could be good, it could be bad, but I think the important thing is that we’re all at least aware (and, thanks to companies like Bravo, you’d be stupid not to be), if not actively prosuming.